Calls Measurement

Every business is always looking for new customers, increased revenues and profits and is prepared to invest significant resources on advertising.
But what if you could identify the advertising track that generates the greatest revenues.
PayCall provides the business owner with a user friendly system that can monitor all incoming calls to measure the success of advertising campaigns. The system provides an indication of success by monitoring and tracking services for all callers. It can perform marketing analysis and be updated on-line. It also allows the business owner to expand his customer base, monitor advertising campaign success and increase business revenues.

System Characteristics

Real Time Reports

Call Details

Call Details

Reports for all incoming calls including details of calls answered and unanswered, caller details, length of calls and more. It is also possible to document each individual call and send the caller messages from this screen.

Unique Reports

Unique Reports

Reports that allow you to sort repeat callers by user defined categories, reliable reports of the number of calls to each business/target/number without repeat callers and more. These reports provide the user with an accurate estimate of a campaign or advertisement’s success for reliable and qualitative monitoring.

Daily/Monthly Reports

Daily/Monthly Reports

Daily, monthly and yearly reports including selecting time frame. Reports also include graphs that represent data distribution and important alerts regarding incoming calls.

Sound Files

Sound file for caller

Sound file for caller

a sound file played to the caller before their call is forwarded top its destination. The contents can be “Welcome”, a list of available extensions or any other message you choose.

Recipient sound files

Recipient sound files

a sound file played to the person receiving the call; “You have a call from…” This is an important file for branding a site/campaign as it informs the listener from who the call originated from.

Call hold music

Call hold music

music that replaces the regular ring tone.

Real-time Updates

SMS at end of call

SMS at end of call

An SMS message can be sent to the caller or the business at the end of every answered or unanswered call. The SMS message can include dynamic text.

Email at end of call

Email at end of call

Email can be sent to the caller or the business at the end of every answered or unanswered call. The Email can include dynamic text.

Integration and Interfacing

Integration and Interfacing

It is possible to integrate the system with external systems and CRM systems for real-time updating of all answered/unanswered calls. This includes important information about the call and operations with the WS system in API.

Mail Alert Mechanism

Periodic reports

Periodic reports

Reports of line activity to be delivered to distribution lists according to dynamic definitions and differing frequencies.

No activity reports

No activity reports

Reports regarding lines with no activity to be delivered to distribution lists according to dynamic definitions and differing frequencies. This enables identifying and monitoring of lines that receive no calls and actions to redeem the situation.

Miscellaneous reports

Miscellaneous reports

Reports including data such as length of calls, repeat callers and available numbers to be delivered to distribution lists according to dynamic definitions and differing frequencies.

Miscellaneous Scripts

Exchange router

Exchange router

This script allows for the establishment of extensions and selecting call targets per extension. Replaces the exchange’s router and makes possible the transfer of calls between extensions without answering.

Call answering preferences

Call answering preferences

This script allows you to define an unlimited number call destinations to avoid losing a call and/or lead.

Parallel calling

Parallel calling

Using this script it is possible to determine that a call will be transferred to a number of extensions in parallel.

Other Characteristics

Call recording

Call recording

All incoming calls and call details can be recorded and downloaded to a computer.

Black list

Black list

Adding single numbers or a list of numbers that you don’t want to receive calls from.

So Call Me

So Call Me

A return call to connect the business and the caller.

24/7 service

24/7 service

24/7 technical support adapted to the client’s needs

Who’s the service for?

  • Site owners, including indexes and portals which display many advertisements and who want to assess the success of all incoming calls in relation to the various advertisers on their site.
  • Marketing and advertising agencies, site promotion companies who want to confirm a campaigns success for existing and potential clients.
  • Lead developers who want to find out how many leads are generated for business owners by their campaigns.

The process

  • Virtual telephone numbers are advertised in the various media.
  • Each virtual number routes callers to one or a number of destinations.
  • All incoming calls to virtual numbers (whether answered or not) are logged by the management system.
  • The management system, amongst other things, provides a range of additional services including: statistical reports based on a wide range of criteria, call recording, uploading sound files to the caller or call receiver, email alerts regarding unusual activity on the lines, updates via SMS or email about all answered or unanswered calls, interfaces with external systems (Lead generation and CRM systems) and more…

Frequently Asked Questions

What is the call success assessment service?

In order to maximize the efficiency of the business’s advertising campaigns and to get a clear picture of those elements that work and those that don’t, you can use PayCall’s call success assessment service – a user friendly management system for monitoring and tracking your business’s incoming calls. The system allows business owners to track all calls, carry out marketing analysis and get real time, on-line updates.

What are the advantages of the call success assessment service?

The main advantage of the service is access to data indicating the effectiveness and success of advertising campaigns. This provides the business with valuable information that can be used to expand the customer base, increase revenues and gain a significant advantage over the competition.

Who is the service designed for?

If you have your own business, run a company, are self-employed or an entrepreneur who places ads in a variety of locations to attract new customers and increase income, then it’s important that you use the call success assessment service. Using it, you’ll be able to assess which of your ad channels is the most efficient and successful and which media type is worth investing in.

How does it work?

As a client, you are provided with virtual telephone numbers for use in various media channels. Each virtual number is linked to one or a number of call destinations. All incoming calls to a virtual number (whether answered or not) are logged by the management system. The system also provides a number of vital services including: statistical reports based on a wide range of criteria, call recording, uploading sound files to the caller or call receiver, email alerts regarding unusual activity on the lines, updates via SMS or email about all answered or unanswered calls, interfaces with external systems (Lead generation and CRM systems) and more.
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